Product Vision vs Goals

Over the past week or so, I have been trying to define just what a “product vision” is. Communicating this has been difficult because I don’t have the professional experience to see what it looks like in use by other companies.

Goals of a Vision

• Provide a “gut-level” guide for making decisions.
• A unifying force for efforts across the company.

What I Know so Far

• Vision is removed from implementation.
• The product leader is responsible for that vision, maintaining it, and communicating it.
• It should probably be language only, to keep implementation out of it.
• It doesn’t end with creation, it must constantly be promoted.
• My main role needs to be as a facilitator between the two visionaries.